Ebook Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Ebook Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
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Product details
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Audible Audiobook
Listening Length: 7 hours and 34 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Macmillan Audio
Audible.com Release Date: September 26, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B075TJBXT6
Amazon Best Sellers Rank:
He has a deep knowledge about e-commerce. Moreover, he wrote this book through his own experience. His incredible experience make us learn about the way the world is leading to. He also make us aware what is next step for the world business.
Great book about the ever changing global economy.
Porter Erisman wrote a fantastic book about e-commerce. It is very informative and well-written. I thoroughly enjoyed it. It is a must read!
Great!
Good book
E-commerce is still an emerging and changing activity, even though it feels to have been present ‘for ever’ – and for many it has! Some countries are ahead of others with this activity, yet even those who are catching-up are finding new and often different opportunities that may be something for the established markets and their participants to consider.So this is a great, thoughtful book that gives a lot to the reader, since very few – if any – can really keep track of everything that is happening in this rapidly-developing super-activity. Focussing on the developing markets – those following on from the earlier adopters of e-commerce – it is especially interesting to discover how they are copying both winning formulas created with the blood, sweat, tears and lost money of investors, as well as making their own developments too, often in response to challenging and demanding local situations. Take an educational trip through Africa, Asia and Latin America with the author, getting some of the latest intelligence and consider what impact it may have on western brands. If you thought there was a big impact on western markets with e-commerce, this may pale into insignificance when the rest-of-the-world gets addicted to it!You do not have to have ‘skin in the game’ to enjoy this book. Even a curious shopper could get a lot of enjoyment out of its easy-to-read, accessible and ultra-informative text. It can serve many audiences well. Now, the author? Clearly he is someone who knows his onions, having been involved with a certain company called Alibaba that may be familiar to some, being a senior executive at the company during much of its formative and expansive years (he has also previously written an excellent book about his time there too).Make no mistake. This is not a reference book per se. It does not cover each country equally nor does it set out to faithfully record every e-commerce company and bit of information. It does, however, provide an excellent and detailed overview of the growing ‘developing e-commerce world’ and compares and contrasts its activities to those already undertaken by sector pioneers.It is a very thoughtful, considered work that is highly recommended.
Right from the start, this book is engaging and informative. For example, I always just assumed that Sears was one of the first catalogs when in fact, it was Wards (who knew?!). The author makes the topic of retail shopping part of history in a way that brings it alive - but also provides important background information from which to fully understand and appreciate the future of shopping...and what a future. With 6 Billion shoppers on board, retail is changing in ways that people from my generation could never have anticipated - in fact, shopping is something that has transformed into something that barely resembles what I grew up with. My first jobs - at the mall - are now fading fast into a bygone era. As an early adopter of the Internet and online shopping courtesy of eBay (while it was still a trading site no less...we used to mail each other checks for payment, wait for it to clear the bank and then wait for the item to be shipped) and later Amazon, things have changed beyond recognition from early days of retail department stores...yet that is merely the beginning of what is still to come as China, India, Latin America and other parts of the globe make up for lost time. A fascinating, informative and exceedingly well written book!
Six Billion Shoppers is an in-depth and well-written history of e-commerce. Starting in the U.S. long before computers existed, Erisman lays the foundation for how and why e-commerce in America took off the way it did in the late 90’s (hint, the fundamental infrastructure laid by Walmart, Sears, and Montgomery Ward helped lay the foundation for our distribution network) and then takes the reader through an in-depth look at e-commerce in other countries and areas like China, India, Southeast Asia and Latin America.The book is incredibly detailed, delving into the companies in each region, their founders, the economic backdrop of the country/region, issues with logistics and distribution, challenges with governments and regulations, and more.I also really like that Erisman concludes each major section on global e-commerce (China, India, etc) with future trends and predictions on where e-commerce in those regions may be going.If you’re looking for an introduction to global e-commerce, different cultural and regional characteristics of e-commerce, and solid predictions on where commerce is going in the near future, then you should definitely give Six Billion Shoppers a read. Highly recommended.
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